As I briefly touched on in my “About Me” page, the music industry is an ultra competitive market. You have major labels, small labels, independent self promoted artists, and then there’s www.tunecore.com. In reaching out to artists across the globe, Tunecore proclaims, “We put your music on iTunes, Amazon, Spotify and many other stores. We collect and give you 100% of the money from your music sales along with detailed streaming and sales reports” (www.tunecore.com). Basically, Tunecore offers online e-marketing and distribution services to all artists.
At this point I bet you a wondering how Tunecore is a profitable business if they let the artist keep 100% of their royalties. It’s genius. Part of Tunecore’s revenue can be attributed to member sign ups and annual fees. There are a few different tiers and categories that you can choose from when signing up, you can view those here. The other way Tunecore pulls in money is through charging the artist a minimal fee every time they collect royalties via Tunecore.
Now that we understand how Tunecore makes their money, let’s talk a little bit about how they market their artists. Earlier I punched in Tunecore’s url into the Hubspot Marketing Grader. I had a feeling they would be rated high, but I most definitely was not expecting them to have an overall grade of 90. Their high rating can be attributed to their frequent blogging of Tunecore news and releases, their activity on Facebook, their twitter account, RSS feed, and it’s optimized mobile version of the site. In looking at Hubspot’s marketing critique of Tunecore, the number of sites that have links to their site is what stood out to me most. 3,954 sites provide links to Tunecore’s site. That’s pretty good exposure.
Without a doubt Tunecore is more than efficient at utilizing social media to their advantage in order to market their service and artists alike, however this is not the only way their artists are marketed and it doesn’t cost Tunecore a cent. Tunecore distributes music through the following music outlets; Itunes, Spotify, Amazon MP3, Deezer, Simfy, Rhapsody, Myspace, Medianet, Muve Music, Rdio, Iheart Radio, Xbox Live, Google Play, Nokia, And Emusic. Each of these music providers also have their own marketing departments. The way these companies make money is by selling music. You better believe that they are going to do their best to market their content in order to lure their target market and secure net profits.
With these reasons that I have stated above, I think that Tunecore should be a viable option for any artist no matter how famous or underground they are. Of all the ways an artist can distribute music, Tunecore seems to be the most cost effective, take the man out of the equation and do away with the old ways of major record labels that solely care about money and volume of sales. I really do think that Tunecore can change the way the whole world distributes music! Check them out!